Full Commercial Production
Intro
After the event recap, Clean Sips brought us back to create a commercial for their new Mini Sips. The goal was to introduce the product in a way that felt fun, stylish, and easy to connect with. Before the shoot, we had a planning call where we talked through ideas, reviewed storyboards, and narrowed down the commercial's overall vibe. We landed on a montage-style concept that showed Mini Sips in different settings and different kinds of moments. From there, our team planned and captured the full commercial in one shoot day.
Objective
The main goal was to help announce Mini Sips and show that these mocktails are not just for big catered events. Clean Sips wanted people to see that Mini Sips could fit into everyday hangouts, casual nights, and fun social moments too. The commercial needed to feel lifestyle-driven and product-focused at the same time. It had to make the product look good while also helping people imagine where it fits into their own lives. The final video was built to support the launch and help push traffic toward the product on their website.
Challenge
The challenge was making the commercial feel full and dynamic while keeping the whole production to one shoot day. Since the concept involved multiple environments and different social situations, we had to be intentional about planning and pacing. A lot of the work happened before the shoot through brainstorming, shot planning, and locking in the tone we wanted. Once production day came, everything had to move quickly and still feel polished. The goal was to make the commercial look bigger than the amount of time it took to create it.
Result
The commercial gave Clean Sips a polished way to introduce Mini Sips and show the product in a real lifestyle context. Instead of just telling people what Mini Sips are, the video showed how they fit into different occasions and everyday moments. That made the launch feel more natural, more visual, and more marketable. The final piece now supports a product that is live on their website and helps give the brand a stronger commercial presence. It was a solid example of how good planning and strong creativity can make a one-day shoot go a long way.
